It's time to celebrate youth culture in all its glory! We have teamed up with our mates over at Fred Perry to fuse together all the incredible elements that make the youth culture so prominent to Fred Perry as a brand. Introducing the latest campaign for autumn winter with scotts and Fred Perry, this is "Ya Dancer"
Set in an iconic ballroom in South-East London, where classic decor meets Northern Soul, the atmosphere brought to life the movement of a young breakdancer, letting lose and taking over the entire venue with a whole array of emotions, through dance. This really showcases the idea of British youth culture behind the campaign. That, and of course, the head-to-toe sharp tailoring but nod to mod, Fred Perry clobber.