This video primarily focuses on the digital watch history of Armitron , but does some light coverage of their analog options too.

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E Gluck Trading Corp was started by Eugen Gluck after him and his partner Jean moved from Europe to New York, first starting a bakery and then moving into watches. Initially they were part of Armin Corporation - Armin + Electronic = Armiton! After some initial mechanical options with Sutton, Chateau Andre Rivalle, and some alternative brand options such as Quasar and Quasatron (Pulsar influence much....) the Armiton brand would stick with LED options using Litronix modules. After the overall crash of that market - they would pivot to LCDs and follow the typical trajectory of alarm and melody alarm models, chronograph models, plastic cased options and the like. They would also have a lot of novelty style watches like the radio watch worn by Dustin in Stranger things, and a whole line of calculator watches - with the notable one including the wrist comp 101 work by Doc Emmet Brown in Back to the future. Like Timex and Casio they would lean into the multi function sport watch market too with their all sport model - very baseball focused! - later using their instalite EL backlight (their version of indiglo or illuminator). Of course, some fun analog options too like Swatch and Eclipse (their answer to swatch) amongst many more. I'll cover a light level of modern ventures too with their retro line like the Griffy, Champion and Rubik's models. I hope you enjoy the video and have fun learning about E Gluck Corporation and Armiton!

#digitalwatch #armitron

Intro: 0:00
History of E Gluck Corp: 0:33
LED entry: 1:28
LCD entry: 3:03
Calculator watches: 4:26
Game and novelty watches: 5:19
All sport and insta lite: 6:08
Character watches: 8:25
Analog - Awatch eclipse etc: 8:39
Modern options: 9:10

References for the images are listed throughout. Any I've missed just let me know!