Omega Advertising asked FableVision to develop five animated TV spots for Cumberland Farms convenience stores. The spots, which feature a cast of animals and aliens, aired in the Northeast. The project highlighted FableVision's Emmy Award-winning character design and animation, as well as the studio's pioneering use of digital animation technologies. Omega Advertising worked closely with FableVision, which at the time -- back in 2001 -- was one of the only completely paperless digital animation studios in the country to produce the cel-style animation.