In this episode, JC and Ardis discuss Meta's recent AI announcements, including the release of Llama 3, the best open source AI model available, and the introduction of Meta AI assistants across their products. They explore how these developments are transforming social media interactions and enabling more seamless AI experiences. The conversation also touches on the concept of "brandformance," linking brand and performance marketing using AI, and the potential of AI-powered wearables like Meta's Ray-Ban glasses. Tune in to learn about Meta's comprehensive AI strategy and its implications for the future of social media and augmented reality.


Meta's Llama 3 Open Source AI Model

• Llama 3 is currently the best open source AI model available
• It approaches and sometimes beats the performance of smaller closed-source models like Claude 3 Sonet
• Open source models enable faster innovation and more accessible AI integration for various use cases

Meta AI Assistants Across Products

• Meta is introducing AI assistants across their ecosystem, including WhatsApp, Facebook, Instagram, and their feed
• These assistants provide context-aware support, allowing users to interact with content more effectively
• AI assistants in social media feeds can help users engage with posts, videos, and articles without leaving the platform

Brandformance: Linking Brand and Performance Marketing

• Brandformance is a strategy that combines brand marketing with performance marketing
• It involves creating viral, organic social media content that subtly promotes a product or brand
• This approach can be more cost-effective than traditional top-of-the-funnel marketing methods like Super Bowl ads

AI-Powered Wearables: Meta's Ray-Ban Glasses

• Meta's Ray-Ban glasses integrate AI capabilities into a stylish, accessible wearable
• The glasses offer features like voice-activated assistance, photo and video capture, and integration with other apps
• The success of these glasses depends on factors like pricing, functionality, and social perception

The Future of AI in Social Media and Beyond

• Meta's AI strategy demonstrates the growing importance of AI in social media and other industries
• As AI becomes more integrated into our daily lives, it will transform how we interact with technology and each other
• The development of AI assistants and open source models will continue to drive innovation and accessibility in the field






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Connect With Our Co-Hosts:
Ardis Kadiu
  / ardis  
  / ardis  


Dr. JC Bonilla
  / jcbonilla  
  / jbonillx  


About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too!  


Some of our favorites include The EduData Podcast (https://podcasts.enrollify.org/edudat...) and Visionary Voices: The College President’s Playbook. (https://podcasts.enrollify.org/vision...)


Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com (https://451.elmt.link/49ocwR8) . 


Connect with Us at the Engage Summit:
Exciting news — Ardis will be at the 2024 Engage Summit (http://engage.element451.com) in Raleigh, NC, on June 25 and 26, and would love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 


Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com (http://engage.element451.com) — we can’t wait to see you there!