Apple just unveiled next-generation Apple Silicon: the M3, M3 Pro, and M3 Max. It’s built on a 3nm process node—but there’s more to it than meets the eye. Let’s discuss the good, the bad, and the ugly.

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The M3, M3 Pro, and M3 Max make their debut on the new 2023 MacBook Pro. There’s a 14” and 16” as always, but we’re now getting a $1,599 M3 (non-Pro) 14” MacBook Pro with all the same stuff we love about the higher-end machines: the 120Hz ProMotion XDR display, the best laptop speakers around, fantastic battery life, and more. The M3 Pro and M3 Max bring some impressive performance gains, but not without controversy. TSMC’s 3nm N3B process is so wildly unpredictable that Apple’s yields seem to be pretty strange. There’s a bunch of binned SKUs this year across the whole lineup—and not only do they cut cores, but they even reduce memory bus width (a real shame)! With prices as high as they’ve ever been, M3 better perform spectacularly if it’s going to justify its attempts to cost cut while raising MSRP. Not only did we get new MacBook Pros, we got a new iMac—I think? A USB-C Magic Mouse is still a pipe dream as we get another whole cycle with Lightning. It’s embarrassing. But can the pros outweigh the cons? Tune in to find out.

0:00 I didn't get my Hallowishes
0:39 3nm isn't "just" 3nm
2:20 The problem with N3B
3:39 Changes bring about chopping
5:36 Notable SoC gains
6:54 A new base model—finally!
8:41 What's old is... old again
10:12 Sometimes Apple speaks facts
10:35 iMac, eyeSchmack