Women control more than $20 trillion in spending globally, and with that spending power comes the opportunity – and, in fact, the responsibility – to wield that power wisely. To proactively support only those companies that align with our values and beliefs. To spend with purpose and with passion. To shift company policies and influence entire industries to do more… and do better. Let’s talk about the “power of the purse,” conscious consumption and how women can make a difference.

Diane is a recognized expert on the topic of marketing to women and moms, speaking at conferences across North America and Europe. She is a member of the Network of Executive Women, the National Retail Federation and the Retail Council of Canada and is a distinguished scholar of the In-Store Market­ing Institute. She holds her bachelor’s degree in marketing from the University of Missouri and her MBA from Wake Forest University’s Babcock School of Management.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx