Discover how WPBeginner's annual birthday giveaway generates massive growth. Learn the strategies, tools, and insights to run your own contest and achieve your marketing goals.

✅Resources✅

👉🏼RafflePress: https://rafflepress.com/
👉🏼Email Marketing ROI reference: https://www.wpbeginner.com/opinion/ti...

Discuss the tradition of WPBeginner's birthday giveaway (over a decade!)
Highlight the goals: thanking the community and growing social/email engagement

Why Run a Giveaway?

Opportunity to give back to your audience and foster loyalty
Chance to reach a wider audience and attract new leads

Lessons Learned from WPBeginner Giveaways

Lesson 1: The Perfect Prize
Must align with your business and target audience
WPBeginner example: WordPress plugins/themes
Consider multiple winners to boost participation
Lesson 2: The Right Tool
RafflePress – flexible, user-friendly WordPress giveaway plugin
Importance of features like viral sharing, email integration
Lesson 3: Set a Clear Goal
Decide your focus: email list growth, social following, etc.
Benefits of email marketing (direct audience access, ROI)
Lesson 4: Viral Sharing for Exponential Growth
RafflePress "actions" to incentivize sharing
Customize actions and points to promote your desired goals
Lesson 5: Promote, Promote, Promote!
Dedicated blog post detailing the giveaway
Social media announcements (Facebook, Twitter, etc.)
RafflePress rules/terms for clarity and compliance
Lesson 6: Choosing Winners and Follow-Up
RafflePress simplifies winner selection
Contacting winners and announcing the results
Importing winner data to your email marketing service

Key Takeaways

Giveaways are a powerful way to supercharge your marketing growth
Plan carefully and use the right tools to ensure success
Creativity and a focus on giving back will attract participants

Have you tried giveaway contests to support your business growth? What lessons have you learned? Let us know!