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A video about disposable vapes, and how addiction became the goal of every single company on the planet.

Written, directed and presented by Tom Nicholas.
Edited by Georgia Burrows.

Chapters
00:00 Disposable Vapes Have Taken Over
01:51 A History of the World in 100 Objects
04:23 This Vape is Really Moreish
07:28 Limbic Capitalism
09:27 Addictive By Design
13:18 Insulin & Evergreening
17:00 The Razor and Blade Model
22:12 ...as a Service
27:00 Get 'em While They're Young
30:40 Picking and Choosing

Bibliography
You can find a bibliography for this video on my Patreon, here:   / video-vape-o-why-97372475  

Disposable vapes have taken over. In just two short years, Elf Bar, Lost Mary and their various competitors have become a ubiquitous part of modern life.

The popularity of these devices among children and young people has led many governments to ban (or consider banning) them. But, I want to look beyond the minutiae of vaping legislation and instead ask what it is about our society that has led these devices to prosper.

This video is the first in a three-part mini-series I'm working on which uses the rise of disposable vapes as a jumping-off point to explore various trends and tensions within contemporary capitalism.

In this first episode: we're looking at addiction, and how companies across our economy have begun to borrow tricks from the vaping industry to design consumer choice out of the system.

Watch this video ad-free on Nebula: https://nebula.tv/videos/tomnicholas-...

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Website: http://www.tomnicholas.com

Select footage courtesy of Getty
Music from Epidemic Sound