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Every time I walk down the poultry aisle and pick up some organic or air-chilled chicken breast I have this question:

💡 Does the chicken breast actually have a better taste and texture or am I primarily paying for how it’s raised & processed?

🌳 Join the Pickled Onion Club ➡ https://community.ethanchlebowski.com/
🍔 The Mouthful (my free weekly newsletter) ➡ https://www.cookwell.com/newsletter

📃 RECIPE Link:
Fried Chicken Sandwich Recipe: https://www.ethanchlebowski.com/cooki...

📚 Videos & Sources mentioned:

▪ USDA Poultry Grades (PDF): https://www.ams.usda.gov/sites/defaul...

▪ Global Animal Partnership Standards (”Free Range” Certification): https://globalanimalpartnership.org/s...

▪ USDA Organic Poultry Standards (PDF): https://www.ams.usda.gov/sites/defaul... - Guidelines.pdf

▪ Certified Humane Standards: https://certifiedhumane.org/our-stand...

▪ Non-GMO Project Standards: https://www.nongmoproject.org/the-sta...

▪ The Food Lab by Kenji Lopez Alt

▪ On Food & Cooking by Harold McGee

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MY FAVORITE KITCHEN GEAR

🌡Thermapen ONE Thermometer: https://alnk.to/6bSXCCG
🍳 Made In Wok I use: https://bit.ly/3rWUzWX
🥌 Budget Whetstone for sharpening: https://geni.us/1k6kComboWhetstone
🧂 Salt Pig: https://geni.us/SaltContainer
⚖ Scale: https://geni.us/FoodScale
🔪 Nicer 8-inch Chef Knife: https://geni.us/TojiroChefKnife
🧲 Magnetic Knife Rack: https://geni.us/MagneticKnifeRack
🥘 Carbon Steel Griddle: http://madeincookware.pxf.io/c/318420...
📄 Baking Sheet: https://madeincookware.pxf.io/vNZjgd
🛒 Wire Rack: https://geni.us/WireRack
🍳 Stainless Steel Saucier: https://madeincookware.pxf.io/75JOBA
🪓 Woodcutting board: https://geni.us/SolidWoodCuttingBoard
🍲 Dutch Oven: http://madeincookware.pxf.io/c/318420...
🍜 Entree Bowls http://madeincookware.pxf.io/c/318420...


⏱ TIMESTAMPS:
0:00 Intro
1:08 Sponsored by Babbel!
2:08 What makes chicken more or less expensive: The Breed
3:10 How chicken is raised
5:00 How chicken is processed
6:51 How chicken is certified?
9:22 What affects the flavor of chicken?
14:28 The Fried Chicken Test
22:28 Is expensive chicken actually worth buying?

🎵 Music by Epidemic Sound (free 30-day trial - Affiliate): http://share.epidemicsound.com/33cnNZ

MISC. DETAILS
Music: Provided by Epidemic Sound
Filmed on: Sony a6600 & Sony A7C
Voice recorded on Shure MV7
Edited in: Premiere Pro

Affiliate Disclosure:
Ethan is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to [Amazon.com](http://amazon.com/) and affiliated sites.