Creative work is a process, not just an event, says Sir Ken Robinson in his latest video that was produced for the 2nd summit of the Atlantic Rim Collaboratory (http://atrico.org) in Ireland.

Creativity is easily conflated with the arts, or other terms such as imagination and innovation. Creativity is not only about coming up with something new, it is also about applying critical judgment.

The Summit is organized and supported by Boston College, LearnLab, and IMTEC Foundation in association with the Irish Ministry of Education.