#4 Your Customer Profile: 5 powerful questions about your prospect (before you design a webpage)
Flint McGlaughlin Flint McGlaughlin
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 Published On Dec 1, 2021

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Your Customer Profile: 5 powerful questions about your prospect (before you design a webpage)

You can see resources related to this Session #4 video at https://meclabs.com/course/lessons/yo...

In Session #4, Flint teaches how to convert prospect data into customer wisdom.

Here are some of the most important insights from this class:

• For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory).
• Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS.
• We progress UP the funnel through a series of micro-yeses.
• Embarrassment is often the price of marketing wisdom.
• You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE.

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)
00:50 How do we convert prospect data into customer wisdom?
01:20 Why do people say, “yes”?
01:25 For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory).
04:00 Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS
04:18 What do they move towards? From what do they move away?
04:40 We progress UP the funnel through a series of micro-yeses.
05:08 Embarrassment is often the price of marketing wisdom.
06:30 You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE.
07:50 Beware of slowing the velocity of the purchase.
08:30 Don’t bore with declaration. Don’t brag with proclamation. Guide with explanation.
08:40 Clarity trumps persuasion

To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: [email protected]

Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings.

This is Session #4 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.

#CustomerProfile #FreeDigitalMarketingCourse #EntrepreneurialMindset #FlintMcGlaughlin #CRO #LandingPageOptimization #MECLABS #Marketing #Conversion #ConversionOptimization #valueproposition #marketer #funnel #customerprofile

Customer Profile

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