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Liquid Death exploded into the world over the past few years... but why? Maybe you're familiar with the over the top marketing tactics of CEO Mike Cessario. If not, we'll explain everything you need to know about the punk water brand, and why it may not be around forever...
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Credits:
Writers: Santi Massa, Mike Keenan (The Pokémon Biologist)
Editors: Gerardo Andrés Mejía Torres, Axellent, Koen Verhagen
Sound Designer: Yosi Berman
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#LiquidDeath #DeathtoPlastic #MurderYourThirst #Water #Marketing #Theory #FoodTheory