In this video, Facebook and Instagram advertising expert, Rick Mulready joins me to talk about running successful paid advertising campaigns.

We cover everything from the basics of getting started with paid advertising, the full breakdown of running an advertising campaign for your business, as well as why a lot of entrepreneurs are so afraid of investing in ads.

KEY TAKEAWAYS:

• Having the right mindset when it comes to investing in running ads
• It takes time to figure out what converts well
• Your messaging should always be relevant to who you’re targeting
• Always have a clear CTA that is aligned with your overall campaign objective
• The algorithm will push your paid ads more if you’re consistently showing up organically on your profiles

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