Imran Hakim had a bet with his sibling to come up with a product that would make a great gift for his niece. He developed the iTeddy and it became a huge success. Because Imran's sibling lost the bet, he had to wear the teddy bear costume for his brother's pitch on Dragons' Den. The iTeddy went on to be one of Dragons' Den's most successful product investments. Imran's seeking a £140,000 investment in exchange for a 15% stake in the business.

Season 4, Episode 2

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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