From OSCON 2015 in Amsterdam: The rise of AB testing in the world of e-commerce has shifted the focus of product development from being opinion-driven to data-driven. However, the realities of AB testing might not be the reality you expect. We’ll explore how product development fundamentally changes when you allow science to inform decision-making – from the democratisation of decision-making, to the constant surprises revealed by data.

About Stuart Frisby (Booking.com):
Stuart Frisby is Principal Designer at Booking.com in Amsterdam – one of the biggest ecommerce websites in the world – working across web & mobile apps, Stuart joined Booking.com in 2011 after working freelance & in agencies in Japan, New Zealand & The UK.

Watch more from OSCON Amsterdam 2015: https://goo.gl/VeF8tq
Visit the OSCON website: http://oscon.com
Don't miss an upload! Subscribe! http://goo.gl/szEauh
Stay Connected to O'Reilly Media by Email - http://goo.gl/YZSWbO

Follow O'Reilly Media:
http://plus.google.com/+oreillymedia
  / oreilly  
  / oreillymedia