Crowdfunding Explained and Crowdfunding Tips from Indiegogo Founder and Chief Development Officer

The COMPLETE Crowdfunding Launch Formula For $100k Campaigns http://bit.ly/2bXra6W

Danae Ringelmann, Founder and Chief Development Officer Indiegogo believes that Crowdfunding has changed the finance industry forever.

She believes that crowdfunding has reduced both market risks and execution risks.

Market risks refer to product market fit - will anyone actually pay money for your project? Does your product solve a real problem for real customers?

You can also hone your product with real customer feedback on what they prefer.

Validate the need
Gauge demand
Build brand
Build awareness

Execution risk refer to your initial startup risks. With crowdfunding you can pre-sell your product and also test which product features customers are willing to pay for.

You can test features, test customers, test pricing, and even test future offerings.

Role of traditional financiers
If cash is a commodity then what else can a provider of cash provide. Each type of finance brings certain benefits through making connections, business expertise etc

Indiegogo is an incubation platform for traditional capital and a market testing platform to reduce investment risk.

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