In her thought-provoking talk, Pavlína offers a glimpse into the art and science of forecasting future trends, particularly in technology and society. Drawing from her extensive experience, Pavlína shares insights on navigating the fast-paced world of innovation, emphasizing the power of trendspotting to shape and anticipate the future. Her talk is a guide to understanding the currents of change and how to position oneself to not just anticipate but also influence the future. Pavlína is a Consultant focused on trends in technology and society. She's a Lead Mentor in Google for Startups for Europe and Africa, as well as in various other accelerators. She founded #HolkyzMarketingu, a female empowerment community that currently unites 40 000+ people. She is a Google Certified Trainer for Design Thinking and Entrepreneurship. Alumni to Aspen Institute Young Leaders Program, YTILI, On Deck and CGYPP fellowships. She was listed among 20 people who shaped 2020 by Hospodářské noviny. She created Trendspotterky.com, a consulting platform focused on trendspotting. She regularly sends a newsletter on society and technology pavlinaspeaks.com to 5000+ subscribers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx