HELLO FRIENDS!! a bit of an experimental video here, but i hope you guys like it...

Have you ever wondered why you always get lost in IKEA? Or why you can't leave Sephora without a hand full of lipstick swatches? Or why you just love hanging out at Target? I was curious... so I decided to do some research on how different retail stores manipulate you into spending more time at their stores, interacting with their products more, and therefore, spending more of you hard earned cash at their shops. We explored different tactics that Ikea, Target, Sephora, and Ulta use to lure customers in & keep them there until they make a purchase! This is the first of a 3-part series we're gonna be working on throughout the year!

A big thank you to Jen Clinehens for helping us out with this video; make sure to check out her YouTube channel here:    / growlikethegreatest  

Make sure to check out The Food Theorists' video on Grocery store manipulation here!!    • Food Theory: You've Been SCAMMED...an...  

This video is NOT sponsored!!

Check out our merch shop here!! https://fiendishbehavior.com

My Instagram:   / safiyany  
My TikTok:   / safiyany  
Our livestreaming channel:    / safiyatyler  
Our YouTube Shorts channel:    / @safiyashorts  

MUSIC
Via AudioNetwork

WRITTEN by
Rachel Faulkner
Safiya Nygaard

PRODUCED & EDITED by
Safiya Nygaard
Tyler Williams
Dayana Espinoza
Jarvis Rooker

GFX by Dayana Espinoza

Other sources:
Remus, Emily. “Disruptive Shopping: Women, Space, and Capitalism.” The American Historian, The Organization of American Historians
Segran, Elizabeth. “Department Stores Were the Original Retail Startups. Now They're Headed for the Grave.” Fast Company, Fast Company, 1 May 2020.
Glancey, Jonathan. “A History of the Department Store.” BBC News, BBC
Smithsonian Magazine, “Why the Department Store Brought Freedom for the Turn of the Century Woman.” Smithsonian.com, Smithsonian Institution, 13 Mar. 2013
Mitchelson, Alana. “Why Is IKEA like a Maze? We Ask Its Design Boss.” The New Daily, 28 Aug. 2018
Ringen, Jonathan. “IKEA's Big Bet on Meatballs.” Fast Company, 10 Oct. 2017
Lubin, Gus. “Why Shopping at IKEA Is a Magical Experience like Nothing in the World.” Business Insider, 16 Jan. 2014
Waters, Carlos. “How Ikea Mastered the Gruen Effect.” Vox, 17 Oct. 2018
Collins, Lauren. “House Perfect.” The New Yorker, 26 Sept. 2011
Clifford, Catherine. “Meatballs and DIY Bookcases: The Psychology behind IKEA's Iconic Success.” CNBC, 5 Oct. 2019
Goldstein, Jacob. “'As Long as There's Human Life on Earth, a Strong IKEA Has Its Worth'.” NPR, 26 Sept. 2011
Jansson-Boyd, Cathrine. “How Ikea's Shop Layout Influences What You Buy.” BBC Worklife, BBC, 31 Jan. 202
Rosmarin, Remi. “A Study Breaks down Who Has the Best Prices between Amazon, Target, and Walmart in 5 Different Categories - Here's Where to Shop for What.” Business Insider, Business Insider, 31 July 2019
McMahan, Dana. “The 'Target Effect:' a Psychologist Explains Why You Can't Just Buy One Thing.” NBCNews.com, NBCUniversal News Group, 9 Nov. 2018
“Target Reveals Design Elements of Next Generation of Stores.” Target Corporate, 20 Mar. 2017
Bourg Carter, Sherrie. “Why Mess Causes Stress: 8 Reasons, 8 Remedies.” Psychology Today, Sussex Publishers, 14 Mar. 2012
Mead, Taylor. “Experts Confirm That It's Nearly Impossible to Buy One Thing at Target – Here's Why.” House Beautiful, House Beautiful, 20 Aug. 2018
McGrath, Lauren. “The Creepy Science behind Why You Love Target so Much.” Philadelphia Magazine, 23 June 2016,
Young, Sarah. “A Consumer Psychologist Explains Why Every Beauty Shop Looks the Same.” The Independent, Independent Digital News and Media, 17 Nov. 2016
Thomas, Ellen. “How Ulta Is Resetting the Mass Beauty Shopping Experience.” WWD, 23 Mar. 2018
Brown, Rachel. “Erwin Winkler Talks Ulta Beauty's New Face.” WWD, 5 Aug. 2015
Gregory, Sean. “Want to Save Some Money? Shop without Touching.” Time, Time Inc., 3 Apr. 2009
Jaffe, Eric. “An Evolutionary Theory for Why You Love Glossy Things.” Fast Company, 21 Jan. 2014.

CHAPTERS:
00:00 Intro
02:05 History Of Retail
4:55 Manipulated by Ikea
11:33 The Target Effect
16:58 Sephora & Ulta Get Their Revenge
22:30 Outro
23:32 Child Melts Down At Ikea