https://MeclabsAI.com can write a powerful headline (with a guided headline pathway) and has 10 expert assistants (AI Agents and Apps - more to come) that you can talk with (like Conversion Pro, Landing Pages Copywriter, and Problem Solver). It’s totally FREE to use (for now)..

You can see resources related to this Above-the-Fold Energy video at https://meclabs.com/course/lessons/ab...

In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline. Here are some of the most important insights from this class:

• Foster conclusions with specific, quantifiable facts.
• The headline is the molecular unit of marketing.
• The problem you address with your marketing copy must be (1) Relevant, (2) Important, (3) and Urgent.
• Direct the eye-path with six elements: Position, Size, Color, Motion, Shape, and Sound.
• The Marketer needs meaningful work and meaningful relationships.

You can watch the full video above, or jump ahead to these key takeaways:
0:00 Above-the-Fold Energy: How to engage the prospect’s mind with a carefully opening.
2:11 Four powerful types of sub-headlines.
4:03 Five critical questions we may use to discipline the data.
4:10 You can learn, and you can help. The community voted for a headline – “Get a beautiful, handcrafted gift and rescue a family from poverty” and sub-headline “Over 8,000 artisans have been lifted out of poverty by people like you.” Now you can develop a three-sentence paragraph to complement the Ten by Three sub-headline written by your peers and put it in the YouTube comments for this video. This practice will help your copywriting while also helping a worthy nonprofit. Flint will respond to your ideas and take the best paragraph along with the best sub-headline and best headline and put it on the Ten by Three website.
4:50 Learn how to craft the opening paragraph that compliments your sub-headline

To get immediate help with your marketing challenges, just contact Flint and his team: [email protected].

(Please Note – Some comments were lost because we had to make an edit to this video. YouTube requires taking down the original video and uploading a new video to make an edit. Sorry if your comments were lost, but feel free to add them again in the comments section of this video)

This is session #16 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#Marketing #ContentWriting #Copywriting #MECLABS #FreeDigitalMarketingCourse #AboveTheFold #flintmcglaughlin

Above the fold

You can watch the next session here:    • #17 Above-the-Fold Optimization: How ...