02:47, 花より団子, hana yori dango literally translates to "dango (a sweet rice dumpling) over flowers".
It was customary in the tradition of hanami (flower viewing) to bring food like dango. So someone who is "hana yori dango", would rather fill their belly than appreciate the beauty flowers.
The phrase also suggests prioritising practicality (represented by the dango) over aesthetics (the flowers).