Chicago Music Exchange took its show on the road for this demo video and met up with none other than Billy Corgan, himself, plus Reverend Guitars’ CEO at Madame ZuZu’s Emporium, where the two sat down to discuss the latest Reverend Billy Corgan Z-One model now available in CME Exclusive Outfield Ivy! Watch to learn how the guitar-maker achieved Corgan’s special request for a new signature model that delivers a darker, grungier tone in live settings, harkening back to the Smashing Pumpkins’ mid-’90s heyday!

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CHAPTERS:
00:00-01:41 Overview w/ Billy Corgan
01:42-02:28 "Quiet" The Smashing Pumpkins
02:29-03:22 Old vs New Sound
03:23-03:53 Solo Playing
03:54-04:34 Stage and Studio
04:35-05:10 "Geek USA" The Smashing Pumpkins
05:11-07:22 Talking Tone & Look
07:23-07:51 "Mayonaise" The Smashing Pumpkins
07:52-08:53 Bass Contour Knob
08:54-09:28 Pickup Demo
09:29-11:00 Making New Music
11:01-12:06 "Cherub Rock" The Smashing Pumpkins