Physical buttons are dead. But why does everyone want them back?
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🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.

#enricotartarotti #haptictech #physicaltech #buttons
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Thank you to the Google for Startups Campus, Seoul for lending the studio space to record this video


ABOUT: In this video, Enrico Tartarotti reveals the hidden design, behavioral psychology, and powerful nostalgia driving tech’s return to physical elements, exposing why we crave real buttons, immersive haptic feedback, and tactile interactions in today’s hyper-digital world—where sleek screens and virtual interfaces dominate