How is it possible for great songwriters like Paul McCartney and Brian Wilson to write some of the greatest songs of all time in only 30 minutes or less?

It's much more common than you think, and many great songwriters have experienced this process of writing some of their best work in almost no time at all.

In this video, we explore how it is possible to write music so quickly, why this method is so successful and what happens when a songwriter gets stuck.