School teaches us that writing style should be based on made-up rules for the sake of plainness and clarity, but there's more to writing style than that. In this video, we talk about what style is and why it matters more than the simple issue of clarity so that we can move beyond the rules and really start to develop our own style.

0:00 Introduction
1:22 What Is Style?
9:26 The Limits of Clarity
13:05 Why Style Matters
17:23 Conclusion