Troy Lee on losing money racing Supercross & why he'll paint helmets until he dies...
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 Published On Mar 29, 2024

Troy Lee is one of the most iconic and influential names in racing period. From the humble beginnings painting helmets in his family garage to being the only gear and apparel company to own a Supercross and Motocross team (and a factory team at that). He has painted helmets for every legend in every form of motorsport - Jeff Ward in Motocross, Supercross and Indy Car, Jeremy McGrath, Scott Dixon and many many more. This was a brilliant episode of Gypsy Tales and a fitting guest for Chapter 300 of the podcast!

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00:00:00 Intro
00:03:17 Troy Lee Becoming an Iconic Brand
00:07:36 Tory's Origin Story
00:12:27 Helmet Painting
00:13:33 Goal was to race pro
00:15:46 California Culture
00:18:20 Going out on my own shop
00:22:11 Europe (MXGP Tracks)
00:28:00 Jorge Prado Racing Supercross
00:29:06 Did you expect the Race team to be Successful
00:34:28 Being an Artist & Owning a Business
00:42:22 Friendship with Mitch Payton
00:53:09 TLD Exploded in MTB scene
00:54:45 Stark Varg
01:02:32 Having Justin Barcia on the TLD Team
01:08:18 Need Glen Helen on the AMA Schedule
01:15:32 Still loves to ride moto
01:18:17 Was there hurdles in the business
01:32:58 Important to not just do moto work
01:34:10 What drove Troy to work so hard?
01:40:37 In ear communication in Supercross
01:45:12 Making business relationships
01:50:56 Shaun Palmer
02:01:17 How to make the Supercross Team better
02:05:23 Process of making a custom helmet
02:23:52 What area does Troy want to branch into
02:24:38 Elon Musk's Cyber Truck
02:28:33 Love hate relationship with Golf
02:31:15 Still love being at the Supercross races
02:32:18 Is it PROFITABLE to run a Factory Race Team??
02:44:27 Troy's son Max running the race team
02:45:30 Raising kids is Important
02:49:09 Anything else on Troy's bucket list?
02:54:13 Outro

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