Calvin and Hobbes was a favorite of mine and I'm glad to be revisiting it with new ideas and a new frame of mind.

Help us make more of these types of videos   / romanbear  

Some Youtubers referenced:
Peter Coffin:    / petercoffin  

OUR STUFF
Patreon:   / romanbear  
Twitter:   / romanbearpro  
Facebook:   / romanbearpro.  .
Twitch:   / romanbearstreams  

Citations

Walker, R. (2009). Buying in: The secret dialogue between what we buy and who we are. New York: Random House.

Schroeder, J. E., & Zwick, D. (2004). Mirrors of Masculinity: Representation and Identity in Advertising Images (Unpublished master's thesis). Department of Industrial Economics and Management, Royal Institute of Technology.

Kervin, D. (1990). Advertising Masculinity: The Representation of Males in Esquire Advertisements. Journal of Communication Inquiry, 14(1), 51–70. https://doi.org/10.1177/0196859990014...

Coffin, P. (2016, April 12). What is Cultivated Identity? A primer on how consumption is marketed as “who we are” [Web log post]. Retrieved from   / why-we-abuse-others-over-things-we-like-an...  

Amit Bhattacharjee, Jonah Berger, Geeta Menon; When Identity Marketing Backfires: Consumer Agency in Identity Expression, Journal of Consumer Research, Volume 41, Issue 2, 1 August 2014, Pages 294–309, https://doi.org/10.1086/676125

Wijetunga, Dinuka. (2015). 'I am How I Consume': The Construction of Identity through Use of the Mobile Telephone. NSBM Journal of Management. 1. 41. 10.4038/nsbmjm.v1i2.11.

Mason, M. (2003). A content analysis of the portrayal of men in advertising: Gentlemens quarterly 1985-2000(Unpublished master's thesis). Rochester Institute of Technology.