Tackling optimizations in performance max campaigns can be confusing, but it doesn't have to be. The objective of performance max campaigns is to leverage the power of the Google Algorithm so that you can generate more conversions or conversion value for your business. The optimizations you make act more as a guide to directing the algorithm to the right types of people (audiences + keyword themes + first party data).

Here is the link to the performance max script I mentioned: https://github.com/agencysavvy/pmax/

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