Since launching in 2018, Sinéad O’Dwyer’s eponymous London-based label has become known for creating clothes for non-sample-size bodies and challenging the toxic beauty standards of the fashion industry.

For her Spring/Summer 2024 show at London Fashion Week, Sinéad returned to the Fashion MA studios at the RCA. Models showcased her designs while she discussed her creative process with i-D’s Senior Fashion Features Editor, Mahoro Seward.

At the RCA Sinéad O’Dwyer (Fashion MA, 2018) began to address the destructive attitudes towards the body that are caused by a lack of representation in the fashion industry. Sinéad, who is from Ireland, previously studied fashion at ArtEz University of the Arts in Arnhem, Netherlands. She used her time at the RCA to challenge the ingrained relationship she, and many of her friends, had with clothing and fashion.

Read more about Sinéad O’Dwyer, the RCA Fashion MA graduate diversifying luxury fashion, in our interview: https://www.rca.ac.uk/news-and-events...