Setting and achieving goals for yourself – at work, at home, and in relationships – is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs and desires than you can keep track of? University of Chicago Professor Ayelet Fishbach is here with answers.

Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the president of the Society for the Study of Motivation. Dr. Fishbach has been published in many psychology and business journals, including Psychological Review and Psychological Science, and served as an associate editor of several journals, including the Journal of Personality and Social Psychology and Psychological Science. Her research is regularly featured in the media, including the Wall Street Journal, CNN, Chicago Tribune, NPR and was selected to be featured in the New York Times’ ‘Annual Year in Ideas’. On YouTube, Ayelet has featured on the Chicago Booth Review, Chris Williamson, The university of Chicago, and The Psychology Podcast. For this event, Ayelet was interviewed by Luke Naylor-Perrott.
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