The bike industry is headed south and Shimano is the first big company to sound the alarm. Tune in as we look at Shimano's 2023 sales predictions and why it signals big problems for all of us.

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Timestamps:
0:00 Intro
0:13 Shimano Is Raising The Flag
0:54 Their 2021 Forecast
3:04 Why This Is A Big Deal
3:53 Final Thoughts

#Shimano #BikeIndustry #DailyMTBRider