Coachella is a music festival that takes place in California every year. It's a huge event that attracts thousands of people from all over the world. And in recent years, influencer marketing has become a huge part of the festival and in growing the festival to what it is today, churning over multi-million dollar profits each year.

// Topics:
Coachella’s Humble Beginnings
Why are Influencers a Big Deal?
How Do Brands Leverage Influencers Case study
Key Learnings from Coachella’s Business Journey

// About SoSquared:
Struggling with influencer marketing? SoSquared provides brands with the tools to find genuine influencers in the UK who produce engaging user-generated content, whilst giving you data-driven insights to scale successful social media marketing.

https://sosquared.com/

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References: How Social Media Influenced Coachella (hubspot.com)