Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms systematically divde up their potential customers, determine which segment of their market they will target with product or service offerings, then determine how best to position themselves to take advantage of that target market.
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Copyright Mark Wolters 2020

#marketing #principlesofmarketing #marketsegmentation
Topic 8: Segmentation, Targeting, and Positioning

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