Josie Gibson has described becoming the new face of supermarket Iceland as a "surreal" moment in her career.

Known best for co-presenting This Morning and completing a stint in the I'm a Celebrity jungle, 39-year-old Josie shot to fame when she won Big Brother in 2010 and has gone on to solidify her place in the hearts of the nation after gracing the small screen with her iconic Bristolian accent and infectious laugh.

Now, the mum-of-one will feature in Iceland's new TV adverts from today (April 19) as the new face of the brand. The ad sees the debut of its new strapline: 'That's why we go to Iceland', which many will be quick to spot is an update on the strapline synonymous with the brand, 'That's why mums go to Iceland'.

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