After a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.

In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. The conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.

In this LIFTS podcast topics include:
● The potential impact of a merger between Orangetheory and Self Esteem Brands.
● The challenges and opportunities of merging two hugely successful brands.
● Leveraging fitness brands for cross-promotion and personalized experiences.
● The potential that drove Johnson Health Tech‘s acquisition of Bowflex.
● Managing the fusion of fitness and entertainment.
● The impact of Equinox’s $1.8 billion investment on the wider industry.
● Designing fitness lines to address under-served market segments.
● Fitness industry trends, premium offerings, consumer behavior.

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0:00 Intro
1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
2:20 Key role of data and analytics
4:26 Combining two franchise businesses for growth and the importance of a united leadership
7:20 Leveraging fitness brands for cross-promotion and personalized experiences
10:29 Johnson Health Tech’s acquisition of Bowflex
12:43 What made Bowflex such an attractive proposition
19:56 Managing the transition of fitness into the content and entertainment space
25:03 Equinox’s raising of $1.8 billion
28:10 Onyx: Designed to address under-served segments of the market
29:21 Fitness industry trends, premium offerings, consumer behavior.

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