Behind the Counter a local Japanese Yoshoku Restaurant
Paolo fromTOKYO Paolo fromTOKYO
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 Published On Feb 23, 2024

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This is behind the counter and deep into the kitchen of Paichi, a 90-year old Yoshoku Restaurant, meaning it's a Japanese influenced western cuisine restaurant. Hidden in a back alley, just a few steps from Asakusa's Kaminarimon main street. It’s made a name for it’s self for it’s rich and uniquely Japanese born beef stew served in a hot iron pot. The shop started out as a bar by the current 3rd generation owner's grandfather but later he converted to a Yoshoku restaurant in 1936 well before it became popular in Japan many years later, as a high-end cuisine for the upper-class and fueled by Japan’s economic boom, happening entertainment districts like Asakusa were flooded with these restaurants trying to cash in as dining here became a status symbol. Yoshoku, with roots in Japan going as far back as the Meiji period, evolved over time to suite the Japanese pallet and culture, taking western dishes, altering the tastes and arranging it with rice.

Asakusa Paichi Restaurant
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