Are you using TikTok or Instagram for business? Looking for a content strategy that works and won’t leave you exhausted? Discover a three-step strategy to create highly engaging TikTok and Instagram content that will scale your audience while helping you avoid burnout.

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–    / @socialmediaexaminer  

👁️‍🗨️ About Kat Norton
– Website https://www.miss-excel.com/
– Instagram   / miss.excel  
– TikTok   / miss.excel  

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/c...
– Connect with Michael Stelzner (@Stelzner) on Instagram   / stelzner  

⏰ Timestamps
00:00 Intro
00:51 How Kat Norton Got Into TikTok
14:55 Why Should Skeptics Consider Short Form Video on TikTok and Instagram
16:46 What is Kat Norton's Strategy for Creating Her Content
17:51 Why Polarity Is Important
23:57 How do You Activate Creativity
31:27 The Connection Between Energy Management and Creativity
37:13 How Polarity, Creativity, and Energy Management Impact Content Quality
39:33 Instagram Content vs. TikTok Content
40:34 Playing Different Characters on TikTok and Instagram
41:28 Kat's Preferred Video Length
42:15 How to Keep Viewers Engaged

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