Published On Premiered Jul 12, 2021
The direct to consumer (DTC) model has been one of the biggest stories in business this century. But why? ———Get a Free Marketing Review ➡️
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Direct to consumer (DTC) brands have been crushing it these past free years. The DTC wave is led by brands like Gymshark and The Hut Group, both now valued at over $1 billion, and MVMT, which grew to become a $300 million brand just five years after its founding.
But just how are these companies generating so much revenue at this ridiculous pace? It all has to do with the DTC business model, which also requires a different approach to digital marketing.
Join us as our Head Ninja Tim breaks down what makes DTC companies unique and how brands that use this business model market themselves online.
We’re also introducing the Exposure Ninja Star Marketing System — a five-step framework that analyses successful marketing campaigns into five key elements:
➡️ Positioning
➡️ Presence
➡️ Process
➡️ People
➡️ Progression
It’s a system that’s also perfect for evaluating dynamic DTC marketing campaigns.
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⏲ Timestamps
00:00 — Introduction
01:28 — Why Direct to Consumer Marketing Is a Big Deal
05:43 — Star Marketing System
10:36 — Positioning (feat. Gymshark)
12:22 — Presence (feat. Smile Direct Club)
14:12 — Process (feat. Smile Direct Club and Lounge Underwear)
18:03 — People (feat. The Hut Group)
22:20 — Progression (feat. Myprotein)
26:05 — Actionable Direct to Consumer Tips
🔗 Links and Featured Sites
Soccer Supplement
https://www.soccersupplement.com/
Gymshark
https://uk.gymshark.com/
Smile Direct Club
https://smiledirectclub.co.uk/en-gb/
Lounge Underwear
https://loungeunderwear.com/
The Hut Group
https://www.thehut.com/
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