What's the difference between a good salesman and a bad salesperson? It's not as simple as, bad salespeople can't sell and good sales people can. Well, it's a lot more complex than just having the skills to sell, but also having the personality traits and attributes needed in sales to succeed.

So the difference between a good salesperson and a bad salesperson is their actions. For instance, a bad salesperson tends to push their agenda onto the prospect rather than understand their needs and help them solve their problems successfully.

Therefore, you should never meet a salesperson that isn't friendly because to be a good salesperson; you've got to have soft skills to get along with people. You may have even heard this old expression - "people do business with people they know, like, and trust."

Ultimately, not every sales professional has the qualities it takes to become a top performer. Join Tom Abbott, creator of SOCO/ Sales Training, as he explores the specific traits that distinctly separate the good salespeople from the bad.

Chapters in this video

00:00 - Introduction
00:28 - Good Listening Skills - listen twice as much as you talk!
01:36 - Ask Questions - be curious about your customers’ pain points, challenges and needs.
02:48 - Confidence is created from competence.
04:31 - People Skills - prospects are more likely to do business with someone they know, like and trust.
06:16 - Follow up!
08:03 - Every no brings you closer to a yes.

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Welcome to SOCO/ Sales Training!

SOCO/ Sales Training is an award-winning Sales Optimization company. We help build high-performance B2B and B2C sales teams in organisations of one to one thousand employees (and sometimes even more!). Our suite of solutions is specifically designed to train staff quickly, efficiently (minimal downtime), and reliably.

We believe in creating solution-focused, goal-oriented Sales Professionals who take pride in their profession. So all of the training reinforces the S.E.L.L.I.N.G. traits we consider all sales professionals should live and breathe.

With our integrated suite of products, we've designed our training to outlast short term improvements by instilling sustainable selling behaviours reinforced across training sessions.

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