Building a team and marketing a scaling brand that customers love is all about focus and prioritization.

Stephanie Bowker, Head of Marketing at Spendesk, joins Disruption Talks as the second Spendesk team member on the show. Previously, we had Lucas Bédout, Head of Engineering, to talk about scaling a successful fintech product. Stephanie lends her unique marketing and hiring insights to the discussion.

Spendesk is an all-in-one spending management platform that has enjoyed rapid growth and expansion. At the beginning of 2022, it raised an additional €100M from leading US investor Tiger Global. On top of July 2021’s Series C funding, this puts Spendesk’s total funding at €260 million – pushing it into the coveted “unicorn” startup status.

Part of Spendesk’s plan of action is to use this funding to continue building its world-class team and fine-tuning its products. Spendesk is also focusing more on spend management and scaling its marketing team. We invited Stephanie to talk more about adapting marketing strategies to company growth, why it’s so important to grow a community, and how to make sure you’re recruiting top talent.

#disruption360 #disruptiontalks #spendmanagement

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