Welp, it happened… Charlotte Tilbury finally called out e.l.f. Cosmetics. Let’s talk about it!

Makeup Musings Playlist:    • MAKEUP MUSINGS  

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ARTICLES/VIDEOS MENTIONED:

e.l.f. Cosmetic Criminals:    • e.l.f. Cosmetics | True Crime - Cosme...  
e.l.f. Super Bowl Teaser:    • You've Been e.l.f.ing Summoned ✨  
Yahoo Finance e.l.f. Beauty Article: https://finance.yahoo.com/video/three...
Washington Post Article: https://www.washingtonpost.com/busine...
BoF e.l.f. Case Study: https://www.businessoffashion.com/cas...

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PRODUCTS MENTIONED:

Fenty Ease Drop Skin Tint (3) $36
https://howl.me/clxTKChiBev

Tower28 Swipe All Over Concealer (DTLA) $22
https://howl.me/clxTLrawqJ4

Sigma Soft Focus Setting Powder $32
https://go.magik.ly/ml/203wf/

Milani Cheek Kiss Cream Bronzer $12.99
https://howl.me/clxTIetnBnj

Finding Ferdinand x Kackie Blush (Sunrise) $28
https://www.findingferdinand.com/prod...

Charlotte Tilbury Eyes to Mezmorize (Oyster Pearl) $35
https://howl.me/clxTP2SfVbH

e.l.f. Lash XTNDR $7
https://howl.me/clxTSgf8WbW

e.l.f. Cream Glide Lip Liner $2
https://go.magik.ly/ml/1zmoy/

Summer Fridays Dream Lip Oil (Blush Dreams) $26
https://howl.me/clAqYYNjwNI

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WHAT I’M WEARING:

Earrings: Amazon
Necklace: Kendra Scott
Nails: https://howl.me/clvJr3NcuV5

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AFFILIATE LINKS/CODES: 

Ulta Beauty: https://howl.me/chJCSsxGKic

Sephora: https://howl.me/chJCSseu2pD

Natasha Denona: https://natashadenona.com/
Code “KELLYGOOCH” for 15% off

Sigma Beauty: www.sigmabeauty.com/KELLYG
Code “KELLYG” for 10% 

Kokie Cosmetics: https://www.kokiecosmetics.com/
Code “KELLY25” for 25% off 

REFERRAL LINKS (not affiliated) 

ClassPass: https://classpass.com/refer/TL3DUO0H1...
I use this to book all of my fitness classes! Sign up and receive your first month free!

Rakuten: https://www.rakuten.com/r/KELLYG2418?...
Get cash back when shopping online. Sign up and receive a $10 welcome bonus.

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TIME STAMPS:

0:00 intro
1:01 Charlotte Tilbury e.l.f. DRAMA
7:39 why e.l.f. is duping everyone
10:50 e.l.f.’s weird marketing
12:20 e.l.f. 2024 super bowl ad
15:20 e.l.f.’s incredible success

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FAQ:

What is your skin type? Dry, sensitive, acne-prone
What camera do you use? https://shop-links.co/chBs2JHHBZE
What editing software do you use? Wondershare Filmora
How old are you? 30

For business inquiries: [email protected]

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FTC: Affiliate links are used (may start with magic.ly, rstyle.me, shop-links, or howl.me). If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!