Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history. George gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

George Berkowski is an entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. His new venture is IceCream ~ a Camera app that never runs out space (and a lot more fun features).

He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the École Supérieure de Commerce de Paris. He was Chairman of MIT’s Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx