"California Love" is in the building.

New York City to the West Coast, we are excited to present a visual mixtape spanning 50 years of Hip Hop. The #HipHopTilInfinity exhibit captures the essence of the culture with an immersive wall-to-wall video projection, never-before-seen artifacts, iconic photos, exclusive merchandise, and more.

A special thanks to our partners:

@THHMuseum
Morrison Hotel Gallery
@snoopdogg
@DeathRowChannel
@MrScandalos
@themarathonclothing
@deliciousvinyl
DJ Ross
Rapzines
DJ Battlecat
DJ Pete Nice
Son of Ra
Impact Museums
@feverup
@SUPERBIENstudio

Shout outs to @MonsterEnergy and Snoop Dogg's 19 Crimes for keeping the glass full 🥂 Pull up and commemorate the anniversary of the culture.

🎥: Jo Lenz
🎟️: Hiphoptilinfinityla.com
Open now until 3/18.
#HHTI

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Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike.

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