This video discusses how Wilson Golf lost its status as a top equipment manufacturer. I start off by going through the company's corporate history, including the series of mergers it had to go through.

I then go through a selection of crucial strategic mistakes that they made, including the lack of distinct branding of its premium products, its association with low-quality products through its partnership with Walmart, and the insufficient marketing efforts on the social media front.

I finish off by touching upon how the brand is perceived today, explain the fairly recent acquisition by Anta Sports (who also owns FILA), and pose the question of whether or not the company will be able to bounce back to its past peaks.

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Intro:
Wilson Golf was at the top of the game in the 80s- they had the #1 Golf ball, #1 Irons, and endorsements from the most recognized golfers on the planet.

Today, they live as a shadow of their former selves, having fallen into obscurity as a golf manufacturer, with everyone left scratching their head at why companies like Taylormade, Callaway, and Ping now tower over them.

This video will explore how a golf dynasty lost its crown.