Introducing Florentina | Vevo DSCVR Artists To Watch 2024

Everyone knows that talent only gets you so far. It’s when perseverance and correct guidance get involved that the world receives an artist on the level of Florentina. The Kosovo native grew up with a musician father, who encouraged her craft early. By 6 she was a chirping songbird in her own right; ensuing years at music workshops hosted by the nearby Popakademie Baden-Württemberg advanced her skills and her network. Opportunities arose. Soon the precocious youngster was singing in a chorus at a sold out Pink Floyd arena show, and tracking background vocals for Casper's triple-gold Top 1 album "Hinterland." The first Florentina original songs - released around 2018 - were composed with Albanian and English lyrics. Later, this Ariana Grande and Rihanna fan switched to mostly singing in German, predicated on the language’s straightforwardness. “I’ve noticed how directly I can express myself. I don't want to hide my feelings,” she’s said about the creative move. Certainly no one would accuse the green-haired pop parvenu of holding her tongue after listening to glossy bangers “I Hate You, I Love You” and the explicitly-titled “F*** You.” And she totally held her own when popular German rhymers Nisa and Ary came calling for her vocal prowess. Like those collabs, “Über dem Himmel” has racked up seven digit streams. With its soaring vocals and unshakeable confidence, this performance of the 2023 release is a great introduction to Florentina. Kudos to team Vevo, who really captured her essence. As Florentina knows - it takes a village.

Watch videos by Florentina:    / @florentina2948  

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Vevo Executive Producer: Nick Calafato
Vevo Producer: Yomi Ogunsola
Vevo Production Coordinator: Nancy Loud
Vevo Music & Talent: Anna Allertz
Vevo Editorial: Jaqueline Lockinger
Vevo Senior: Editor Helena Duque
Vevo Post-Production Coordinator: Scott Robson
Vevo Design Lead: Charlee Twigg
Director: Jim Wilmot
1st AD: AK
Director of Photography: Rick Joaquim
Steadicam Operator: Beau Pritchard-James
1st AC / Focus Puller: Jim McLean
2nd AC / Loader: Esther Edusi
Gaffer: Giovanni Mattei
Light Director: Sam Jones
Stills: Aron Klein
Sound Engineer: Alex Archer
Sound Assistant: Alex Lewis
Runner: Elizabeth Playle
Runner: Dominic Foster
Editor: Jed Finkeistein

#Florentina #SorryMamaPapa #UberdenHimmel #DSCVR #ATW

http://vevo.ly/63UWUe