Rover SD1 - Why did this Ferrari-inspired Rover fail?
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 Published On Jun 13, 2019

The Rover SD1 or 3500 was one of the coolest cars of my childhood. The design looked like it had fallen through a time portal from the 21st century. Sitting in one when it was launched, I imagined driving it down to Saint-Tropez to hob-nob with all the coolest stars like Cilla Black or Sasha Distel. Well, I was 8 and naive. I was wowed by the space-age dashboard that looked like it had come right off the set of Blakes 7. And this came out of old, stodgy, British Leyland - the company that had brought us the Morris Marina and Austin Allegro! So why was this amazing car do so badly? The Rover SD1 was also known as the Rover 2000, Rover 2300, Rover 2600, Rover V8 and Rover 3500. Whew!

Correction: when I mention "V6" I mean "straight 6". Much credit for this video has to go to aronline.co.uk for their excellent articles on the Rover.

Many thanks to BLACKTOPFIEBER for amazing shots of the SD1. Check out the channel here: https://www.youtube.com/channel/UCToT...

Also thanks to Paul Woodford for great shots of the Rover P6. Check out his channel here:    / paulwood.  .

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