Your social media content portrays so much about your brand and business that you need to be thoughtful and intentional about what you post (duh). Using your social media to connect with your audience is a major content piece that then converts your potential clients into paying customers. But, where is the line between sharing enough to connect with your audience and being a messy oversharer? I’ve seen both of these occur online and have watched audiences be put off by the latter. Today we’re going to talk about the difference and how to avoid being the Hot Mess Express.

In today’s episode, I’m sharing: how authenticity can help you connect with your audience and support your brand, the definition of messy vulnerability, the difference between relatability and messy vulnerability. I’ll also share why the key is talking about hardships in the moment vs. talking about what you learned after going through it, and why you need to create a safe space for your audience.


Here’s what you’ll learn:

- The difference between authenticity and messy vulnerability
- How to speak about the hard things you’ve experienced in your life and use that to connect with your audience
- Your role and responsibility to your audience when online
- Why trauma dumping to your audience messes up your dynamic with them–and your coach-client relationship
- When to process hardships offline vs. sharing them online
- Deciding which life lessons to use for content and how to use them

Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!