Learn what strategic brand management is and the 12 elements you need to manage in your processes.

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By the end of this video you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.

First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.

Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.

Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.

0:00 What Is Strategic Brand Management? (12 Process Elements)
0:59 What Is Strategic Brand Management?
1:51 Strategic Brand Manager Responsibilities
2:31 Why Is Strategic Brand Management So Important?
3:14 Brand Strategy Vs Brand Management
4:09 Element #1 Target Audience & Market Segments
4:32 Element #2 Positioning & Competitive Advantage
5:00 Element #3 Personality & Tone
5:41 Element #4 Brand Messaging & Storytelling
6:04 Element #5 Brand Identity & Presence
6:30 Element #6 Customer Journey & Brand Experience
7:07 Element #7 Brand Culture
7:39 Element #8 Employer Branding
8:04 Element #9 Brand Architecture
8:41 Element #10 Marketing Strategy
9:21 Element #11 Marketing Execution
10:01 Element #12 Measurement & Analysis

#strategicbrandmanagement #brandmanagement #brandstrategy




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