In 2005, Reebok were on top of the world. They had licensing deals with the NFL, NHL, MLB and NBA - as well as celebrities and rappers endorsing their shoes and merchandise off the court. Then they disappeared completely. This is the story of how one of their bitterest rivals - trojan horsed them out of existence.

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⏰ Timecodes ⏰
0:00 Reebok in 2005.
1:33 Reebok in the 1980s
3:01 Marketing in the NBA
4:08 Air War: The Reebok Pump
5:28 1991 Slam Dunk Contest
6:48 Reebok Beats Nike
7:10 A History of NBA Endorsements
9:00 Shaq vs. Jordan
10:25 1992 Olympic Medal Ceremony
11:00 Iverson & The Answer
13:43 Reebok loses again
14:44 Reebok's Pro League Licenses
15:20 Enter LeBron
16:40 50 Cent & Jay-Z
17:16 Adidas Buyout

#nba #reebok #shaq #alleniverson #76ers #nbahistory

About:
In this video we tell the explore Reebok - a British company that took Nike and Adidas right to the rim with their Omni Zone Pumps - before folding into obscurity. Allen Iverson, Shaq, 50 Cent and Jay Z - let's deep dive into the FULL history of Reebok.