Ford and Vauxhall/Opel were locked in a battle for European car sales in the 1980s and 90s. Any model Ford had, Opel had to match or beat them. Ford had the Granada, | so Vauxhall/Opel launched an expensive onslaught in the 1980s to topple them, hoping to repeat the gains they’d enjoyed with the smaller Astra and Cavalier. Yet by the time their luxury car, the Omega ended production, the Granada was long gone, and Vauxhall and Opel’s parent General Motors was running out of options despite competing with not one but two luxury brands. How did it go so wrong for two car companies that had been on the top of their game?

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