Published On Jan 5, 2023
John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.
A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.
Watch this video to learn about:
- What conversion paths are
- Why identifying and optimizing your conversion path is crucial to the success of your campaign
- Average cost is not equal to average cost-per-click (CPC)
- The power of equal marketing
PS: This guide series is from an internal Solutions 8 training. Weāre sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support youāve given us. We value you and your growth with Google Ads. š¤šš¤
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0:00 Intro
0:36 Conversion Paths: The Secret to Scaling Campaigns
3:23 Average cost is not equal to average CPC
8:08 Why you should master your conversion path
11:50 How to track your conversion path
17:57 Massive amount of equal marketing
20:26 Job opportunities in the best Google Ads agency on the planet
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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
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